January 8, 2013

Marketing Trends for 2013

As reported by entrepreneur.com and written by Joanna Lord:   1. A surge in ‘second screen’ value: By second screen I’m referring to mobile. With more than75 percent of the world having access to mobile devices, today’s marketer can’t ignore the value of offering second screen value for their brands and clients. Last year we were tasked with making our websites mobile-friendly — meaning responsive and easy to use on mobile devices — but this year will be all about offering value in mobile app form. What value can your brand or client offer a mobile device user? It goes beyond …

Continue Reading