Basic Ecommerce Website Features

Basic Ecommerce Website Features

Basic ECommerce Website Features.

Basic ecommerce website features is a must.  A professional looking website is essential in attracting new customers to your e-commerce website. However, what determines whether the customer buys from your website or not is the functionality of your site. The functionality features will also determine whether the customer will purchase from your site again after the initial purchase. Therefore, you should not underestimate the functionality aspect of your website.

The basic functionality features of an E-commerce Website

A visible shopping cart

Customers should not struggle to put the products in your shopping cart. The cart should be readily available from every product page. It should also display details of the products a customer has added. What should be displayed in a shopping cart depends on you but the total number of products, total price of the order, a checkout button and access to the shoppers account must be available. An effective design should shorten the path between the sale and the customer. You should always keep in mind that customers need simplified transactions. Simplifying the steps that a customer needs to take to purchase a product improves the buyer’s experience.

Multiple Payment methods

When determining the best payment methods to use for your e-commerce website, you should look at the purchase from the buyer’s perspective. You should understand the fears of online buyers such as identity theft, hacking and fraud. As a merchant, your responsibility should be to offer products that help buyers move beyond the online purchase problems. The ideal way to deal with these challenges is to offer multiple payment options enabling customers to choose the payment options they are comfortable with. Some of the popular payment options you may include in your e-commerce website include PayPal, Amazon, Bitcoins and credit cards.

A customer relationship manager

It is easier to find a new customer than to retain an already existing customer. However, you should realize that your business will only grow if you manage to retain old customers. The major factor that determines whether a customer will purchase from your website again is the customer service they receive. A good customer relationship management software can help you solve this challenge. An effective CRM should have the ability to automatically log transactions when customers submit requests, split customers into groups for special pricing and easily manage communications with your customers. You should also ensure that all customer queries are replied to within 24 hours at most.

Analytics and Reporting

Numbers from an e-commerce business are expansive but they are essential to running an effective store. They will help you determine strategies that work and those that do not. To help you get the most out of your analytics, your site should have an in-built analytics system. The analytics will help you determine where traffic is coming from, and to find out the most effective social media platforms as well as emails from other online campaigns. You will also have a better understanding of your customers.

Up-selling and Cross-selling features

Your e-commerce website should have up-selling and cross-selling features. Cross-selling is selling complimentary products to what the customer is buying while up-selling is offering a customer with a greater value product to what they are buying or adding features to increase the total value of the product.


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