Google Updates

Mobile Friendly Search Results -Google Launches Long-Awaited Update for Mobile-Friendly Algorithm

Google has made it a priority that only websites that have turned themselves mobile-friendly would show up in the mobile search engine result page. Websites that haven’t been able to conform can expect to lose out completely on the mobile traffic unless they focus on mobile in their SEO strategies.

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Google Hummingbird Update

Google Hummingbird Update. With Google Hummingbird Update, the goal behind “Hummingbird,” Google’s first comprehensive overhaul of the firm’s search algorithm in a dozen years, can be summed up in a single sentence: Provide better, more complete answers to increasingly complex search questions. But what does that mean, exactly?  To answer this question, let’s take a quick look at life in the search engine world before and after Hummingbird. Before the recent algorithm overhaul, Google searches used Boolean algebra to match information with keywords typed in by searchers.  This technique worked reasonably well in the pre-mobile world, which was dominated by …

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Google says no to press release for link building

It is official and Google has come out against using press releases as a form of obtaining back links. Once again, natural link building strategies must be adhered to. If you are going to use press releases as part of your link building strategy, then you must pay attention to the below two points. 1. Refrain from placing anchor text links in your press release and use your company name or website name. 2. The same goes for article promotions. Google is also watching for this.

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SEO as we know it is dead

It seems there is a never ending barrage of offshore firms sending countless amounts of emails and phone calls about SEO.  Please stop and listen!  Your best solution is to pay attention to what Google has been saying after their panda and penguin updates. There is a shift in SEO tactics that should be implemented if your website is to rank well in the search engines.  You must have substantive content on your website that is useful to your potential user or customer. Don’t listed to all the so called seo firms selling you a monthly seo package for $250 …

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Google Panda and Penguin

In the latest updates to the most popular search engine, the Google Panda and Penguin algorithm updates have taken steps toward lowering the ranking of websites deemed to be low quality, duplicate content, scams, or spam. The Google Panda algorithm was released in February 2011, and the Google Penguin algorithm was released in April 2012. The focal point of the Panda algorithm update was to decrease the ranking of websites with an overall poor user experience, based on criteria of Google’s human quality rating system. After Panda, but preceding Penguin, Google released another update to their search algorithm that affected …

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Google algorithm update

Google has made another change to search rankings targeting sites with too many advertising. It is basically a refresh of its Page Layout Algorithm. Your website will be affected by this change if there are too many ads above the fold.  If a user comes to your site and has to scroll through the advertisement on your site before reaching the actual content then you will be affected by this latest update.

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