Apple’s iPhone led the way to providing a user friendly shopping experience on a small mobile device. This included being able to locate products, compare prices of products, and buy products. Because Apple’s iPhone appealed primarily to a 15-35 year old demographic, this led to a pattern of increased usage by “younger” people to “mobile shop.” An article from USA Today, titled Shop By Phone Gets New Meaning, confirmed these findings. And here is another article, First Data’s McCarthy Examines MCommerce Trends, from industry experts Mobile Banker, August 2008, which speaks to why they believe that “…everything is in place…finally…” for mobile commerce to explode in 2009.
By contrast, please don’t think that blackberry has gone by the way side. Blackberry in my opinion still is a complete business smartphone. It serves it’s purpose very well and would not change a thing.