Flash Animation and Ecommerce

Flash Animation and Ecommerce

When building a website, the number one thing you want to think about is usability. If you get to a website that takes too long to load and isn’t user friendly then you usually leave.  Depending on the type of website you decide to have, flash animation design can draw traffic and can also turn it away.
Photographers, models, musicians and just about anyone having to do with entertainment could benefit from flash animation.  Usually, if someone is visiting an entertainment website load time is no big issue.  Flash animation can add life and personality to these websites that will draw the user in and get them excited about you and your works or what it is you are offering.
Informative websites are just that, for information and should not contain flash animation in the design. When a viewer is looking to resolve an issue or needs to get an answer to a question, waiting for fancy graphics to load can be annoying and the viewer will go to another website to get a resolution.  Considering most people are now browsing the internet on their smartphones, this is another reason to be cautious when designing a site with flash animation in mind.  Most mobile phones do not support flash animation.
Finally, ecommerce websites, depending on what you’re selling and the target audience, flash design can add or take away from the website.  If you are selling surf boards then flash would be a cool addition to your website but if you’re selling Real Estate waiting on flash could cause you to lose a sale.